Our Leadership

As Director of AI, Business Architecture and Digital Strategy, Alex brings over 35 years of proven international experience transforming business capabilities across every organisational dimension. His distinguished career combines strategic business leadership with deep technical expertise, making him the ideal partner for organisations seeking to harness AI capabilities for competitive advantage.

Alex's unique strength lies in translating complex AI concepts into clear business language that resonates with executive leadership. His approach ensures transformation initiatives deliver tangible business value whilst minimising implementation risk, turning every capability into a source of competitive advantage. This methodology aligns perfectly with digibus.ai's strategic framework of working directly with executive teams to identify high-impact AI opportunities and execute comprehensive transformation programmes.

His track record demonstrates consistent delivery of substantial cost reductions, accelerated revenue growth, operational excellence, and enhanced customer satisfaction across transformation programmes exceeding $1 billion in combined value. Recent successes include securing $123 million in digital capability transformation at UniSuper, establishing Wesfarmers' $163 million OnePass subscription business foundation, and reshaping AEMO's $250 million energy market transformation through innovative market-platform strategies.

Alex's academic foundation combines technical excellence from Monash University with strategic business leadership from Warwick Business School and cutting-edge AI business strategy expertise from UC Berkeley's Haas School of Business. His comprehensive professional credentials ensure delivery through proven frameworks whilst addressing specific organisational needs.

As a leading AI transformation strategist, Alex partners with organisations to harness artificial intelligence comprehensively across their entire business architecture. His approach ensures AI investments translate into sustained competitive advantage across every business capability, positioning organisations for long-term market leadership in the intelligence-driven economy.

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Alex Barakat

Director: AI, Business Architecture & Digital Strategy

Case Studies of Alex’s AI Enablement Engagements

Alex Barakat is a strategic AI consultant and business architect who partners with executive leadership to transform organisational capabilities through artificial intelligence and emerging technologies. With proven experience across financial services, energy markets, agriculture, supply chain, retail and technology innovation, Alex brings a unique combination of technical expertise, strategic vision, and implementation excellence.

His approach focuses on delivering measurable business value whilst building sustainable organisational capabilities. Alex's methodology emphasises stakeholder alignment, pragmatic governance, and phased implementation to ensure successful transformation outcomes.

Engagement Opportunities

Alex is available to partner with organisations seeking to:

  • Design and implement AI-enabled business capabilities

  • Establish governance frameworks for responsible AI deployment

  • Transform operational challenges into strategic advantages

  • Build innovation ecosystems and strategic partnerships

  • Navigate complex stakeholder environments and regulatory requirements

Listed below is a showcase of some of Alex’s Portfolio. It includes successful AI Enablement Engagements for some of Australia’s most prominent and industry leading organisations in Agriculture, Energy, Finance, Supply Chain Logistics and Retail.

…trusted by leading brands to deliver business impact across a broad range of industries

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A Dalmatian dog sitting on green grass near a pond with trees, in a park on a sunny day.
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“…a true professional… reliable, dedicated, highly experienced, passionate…”

- Kevin T., Founder

“… a knowledgeable visionary … I highly recommend him…”

- Mark M., CTO

“…It’s not often that I’ve had the pleasure of working with an architect with the level of knowledge and enthusiasm.”

- Neil A., CTO - Data & AI Practice

“… worked tirelessly to balance the needs of the business for quick wins with the long-term strategic vision for the company…”

- Mark G., Management Consultant

“…knowledgeable, focussed and dedicated… a great person to have as part of your team …always delivers top-quality to time and to budget!”

- Simon T., Chief Transformation Architect

“…put in place a highly successful and innovative hybrid architecture… very experienced architect across multiple domains…”

- Thomas J., Senior Managing Consultant

“…stood out amongst the crowd… passion, energy, confidence… an eye for the bigger strategic enterprise picture…”

- Graham M., CEO